pratt institute

no logo branding

identity + lecture + event

challenge

conceive, build and present a 1-hour lecture on a design-related topic for Pratt Institute’s Free School event

solution

discuss branding’s emphasis on tone, feel and messaging within a flexible visual system

role

Guest Lecturer @
Pratt Institute

concept

Ideation process

Establishing a system—not relying on strict visuals—that communicated the essence and tone of the lecture

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approach

Visual solution

Focusing on content over design, the presentation’s look and feel took shape as a flexible toolkit of elements.

see more on behance >

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Download presentation >

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